The Business Operations Of Marriott International Became...

Before Marriott International became the largest hotel company in the world, it began as root beer stand in Washington D.C. in 1927. Young newlyweds, J. Willard and Alice Marriott, found instant success by offering good food at good prices. Soon, they added hot food items to their menu and restaurant, Hot Shoppes, was born (Marriott, p. 2). From there, they ventured into airline catering, and in 1957, made history by opening the first hotel in Arlington, Virginia (Marriott, pp. 2-3). By 1982, Marriott became a global phenomenon and revolutionized the hospitality industry through its creativity and constant innovation. Today, the company is known for its work environment and excellent business operations, which are based on five core values: â€Å"put people first, pursue excellence, embrace change, act with integrity, and serve our world† (Marriott, p. 5). As of 2015, the company had 20 brands running 4,175 hotels in 80 countries and occupies 15% of the hospitality market sha re (Matthews, 2016 , p. 1). CUSTOMER SATISFACTION CUSTOMER LOYALTY Marriott International understands that high customer satisfaction is directly linked to success. With so many options available to consumers, brand loyalty and repeat purchases are crucial to survive. In 2011, Marriott introduced the Marriott Rewards program (Marriott, p. 8). The loyalty program lets travelers earn points by booking a hotel room, shopping with partners, booking meeting rooms, referring friends, and more. Any amountShow MoreRelatedHilton And Hilton Hotel History Essay4343 Words   |  18 Pages Marriott VS Hilton Hilton Hotel History: In 1919, a thirty-one-year-old banker by the name of Conrad Hilton traveled to Cisco, Texas to franchise his bank. When he arrived, he went to the Mobley Hotel only to find it was completely sold out. 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In 1987, Marriott s sales grew by 24% and its return on equity stood